Tamil Nadu welcomes the second outlet of Reliance Mart, unit of multi-format retailer Reliance retail Ltd (RRL). Although, it is the first outlet in Coimbatore at the Fun Republic Mall on Avinashi Road in Peelamedu on Saturday.
The company, a subsidiary of Reliance Industries Ltd (RIL), is already having chain of retail stores which includes Reliance Super and Reliance Fresh. Now it is planning to set roots in the State at Salem by opening another Reliance Mart outlet.
According to a Reliance Mart spokesman, the first Reliance Mart Store in the State was launched in Tiruchi in 2007. Salem was next on the list and the store may be opened in about six months.
While Reliance Mart is a large format hypermarket store with a minimum space of about 30,000 sq.ft., Reliance Fresh was smaller at about 2,000 sq. ft. The Super Mart was between the two formats at about 10,000 sq.ft. in size. It was the Reliance Mart format that was the biggest revenue earner and the company was focusing on tier-I and tier-II cities for this format.
He added that in addition to the outlets in malls, Reliance also has standalone stores. Such stores drive greater footfall in the malls.
According to a Reliance Mart release, the Coimbatore Reliance Mart is spread over 45,000 sq. ft. and stocks over 20,000 products ranging from vegetables and grocery items to apparels, electronics and white goods. It also has a ready-to-eat food section and a bakery.
The store offers a customer loyalty programme under which points earned could be redeemed later.
RRL has 13 retail format stores including Reliance Digital, a consumer durables and IT store, ‘iStore by Reliance Digital’, an Apple specialty store, and Reliance Jewels, a jewellery concept, apart from Reliance Fresh, Reliance Super and Reliance Mart.