Uninor has announced the commercial launch of its global GSM service in Maharashtra and Goa with the radical new concept of Dynamic Pricing (DP). Branded as ’24X7 Badalta Discount Plan’, Uninor will offer call discounts that will change from 5% to 60% with location and with time – with each cell phone tower broadcasting a different discount. At the same location, the discount will change every hour.

Through the launch of its service, more than 90 million customers across Maharashtra will now be able to avail Uninor’s superior GSM service. With its own network in 13 of the largest states in India and pan-India roaming already tied up, Uninor customers in Maharashtra will be on a national mobile network from day one.

Key Highlights of Uninor operations in Maharashtra and Goa
– Uninor GSM mobile services will be available in 475 towns across Maharashtra and Goa
– Footprint of 90 million potential subscribers across Maharashtra and Goa
– Access to Uninor services available from 24500 retail points of sale, 184 distributors, over 25 exclusive shops
– Dynamic pricing plan will ensure discounts available at 50p/min upto 60% per call. Customers can thus call for as low as 20 paise per min

Together with towns across Maharashtra and Goa, Uninor’s services were also simultaneously rolled out in Kolkata, West Bengal and Gujarat. With this launch, Uninor’s services are now available in 13 telecom circles in India covering the states of Uttarakhand, Uttar Pradesh, Bihar, Jharkhand, West Bengal, Orissa, Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Maharashtra, Goa and Gujarat, touching population footprint of over 900-million pan-India.