GAS, Italian fashion brand, makes way to Kerela market through the retail store network of Suncorp Exim India Private Ltd. The brand which is famous for men’s footwear will be accessible at 45 retail stores in the state.

Suncorp got the license for the allocation of GAS footwear. It is currently operating 195 exclusive branded retail outlets in Kerela.

Ranging between Rs 600 and Rs 5,000, the men’s footwear will target a mass market with flip flops, casual slippers, hand crafted sandals, canvas and leather shoes. A updated collection for women will be out by next year, said Rajeev Uppal, chief executive officer of Suncorp.

“The domestic footwear industry is expected to touch Rs 47,000 crore by 2025 due to the rising fashion consciousness among Indians, and it has created a huge platform for International brands to break into the market and cash this opportunity to get a bigger market share,” he observed.

Suncorp will open about 700-800 retail outlets across India, including the 45 stores in Kerala in the first year.