Madanapalle Retail Pvt. Ltd, a business enterprise in Andhra Pradesh is introducing a new retail model, FabMart.com, which intends to focus on the demand-supply need of retail of the rural part of India.
The model FabMart.com, named RU-BAN desires to promote the social fabric of small town by integrating it with their retail business, so as to empower the rural customers. The products which are mostly offered in big cities will be presented in rural market with diverse choice in products.

“We intend to place the power of retail back in the hands of the smaller retailer,” said Alphonse Reddy, CEO, FabMart.com. “FabMart.com as an early adopter of T-commerce, intends to bring the power back to the small retailer, and create a significant market opportunity for brands that are striving to make inroads into the hinterlands of India – the retailer uses a tablet, and the consumer gets a mall,” he added while handing over the franchise kits to selected retailers from Chittoor, Kurnool, Kadapa and Anantapur districts.

The retailers book the orders from their customers using the tablet device. The customer returns in a few days to collect the product, thereby eliminating concerns around security of online transactions or the use of credit cards, creating a win-win situation for FabMart.com, the retailer, the brand owner and the consumer.

FabMart.com currently exists in more than 20 towns in Andhra Pradesh and is setting up high to welcome more than 500 franchisees across the state this year. This number is expected to go up to 2,500 by 2013 and further, to 12,000 franchisees by end of 2014. Besides the expansion in Andhra Pradesh, FabMart.com is also setting eyes on Karnataka, Tamil Nadu and ultimately across India.