Frozen yogurt market is fast creating a space within the traditional Indian ice-cream It is this space in the Indian market that Red Mango wants to sweeten further. Headquartered in the US, Red Mango is a renowned frozen yogurt company that has more than 265 stores across the world. In 2011, the company established its foothold in the Indian food and beverages market with its offerings of 100 per cent natural, non-fat and low-fat, kosher and gluten-free yogurts that are fortified with pro-biotic. The company is also gathering attention for its smoothies, pro-biotic parfaits and waffles.

“With customers getting familiar with such terms as low-fat and pro-biotic, we have our target audience sitting up and taking notice of what we have to offer,” says Rahul Kumar, principal owner and CEO, who holds the rights of franchise of Red Mango as a division of Maez One Retail and Pvt Ltd. Kumar is not off the mark. With the latest trends of health professionals emphasising the importance of healthy food habits, the number of people looking for healthier food options without compromising on the taste, flavour and experience.

After launching its first franchise store in 2011 in Vasant Kunj, New Delhi, Kumar has opened four more stores in prime locations in Delhi so far. The company believes what sets it apart from other frozen yogurt brands is the fact that it is the first authentic health food quick-service restaurant to be launched in India. “There was a void in the health food segment for ‘authentic’ frozen yogurt and we tapped into that gap,” says Kumar.
According to a Technopak report, the Indian yogurt market was estimated at about Rs 650 crore last year and is still growing at a compounded annual rate of 18-20 per cent. It is being perceived as a low-fat – even no-fat – alternative.