Embattled sports brand Reebok is looking to have fresh lease of life after last year’s alleged Rs. 870 crore fraud in its Indian arm. Reebok is undertaking a new retail concept and marketing campaign to chart out a new growth story.
The company has roped in Indian cricketer M S Dhoni as its brand ambassador and the firm intends to use well known personalities from different walks of life such as musicians, entertainers and professionals in its campaigns to enhance its brand equity inIndia.
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