H&R Johnson (India) is planning a network of retail experience zones under three different formats targeting large metros and tier II cities.

The experience zones will be branded as Johnson Arena, Johnson Class and Johnson Xclusiv. The company has set up 32 retail zones in the first half of current fiscal and plans to have a footprint of nearly 100 by the end of the fiscal and thereafter enhance it to a chain of about 300 within two years, according to Dinesh Vyas, Brand Head (Johnson), H&R Johnson (India).

The company, a part of Prism Cement, plans to use these retail experience stores to recreate bathroom concepts. This will include the newly created Disney Bathroom Concepts.

H&R Johnson (India) also operates 54 retail stores with the large format House of Johnson and smaller Johnson Corners. The company has invested about Rs. 400 crore to build capabilities across its business verticals. It has invested Rs. 225 crore to increase the vitrified manufacturing capacity at its Silica joint venture unit in Andhra Pradesh and second bathroom product manufacturing unit in Jammu and Kashmir.

The company expects its Silica venture to contribute about Rs. 300 crore in revenues.