Why buy a franchise? - Franchise Mart

Why buy a franchise?

There are many reasons why you should fulfill your dream of becoming your own boss and open a franchise.

Buying a franchise can be a life-changing experience. There are many reasons why you should fulfill your dream of becoming your own boss and open a franchise. The following reasons to buy a franchise will help you understand why it will be a great investment.

TURNKEY BUSINESS
There are many entrepreneurs who have exactly what it takes to run a successful business but don’t have what it takes to get their business up and running. Whether it be financing, negotiating lease terms or even the confidence it takes to quit their job and start their own business.
Buying a franchise eliminates all the hard work: finding a location, negotiating a lease, hiring reliable contractors and doing all this on-time and within budget. When you buy a franchise you are buying a complete turnkey business.

PROVEN MODEL
When you buy a franchise, you buy a system. All franchises have an already-established system in place that you must follow. These systems are designed to improve the overall productivity and increase sales of each franchise. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.

HIGHER LIKELIHOOD OF SUCCESS
Buying a franchise is very different from starting a mom-and-pop business. Since there is an already established system in place, there is a higher likelihood of success. If you follow the system the franchisor has put in place, you should be on your way to running a very successful business.

CORPORATE IMAGE & BRAND AWARENESS
If you buy into a franchise system that is already established, the corporate image and brand awareness is already recognized. Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust.

EASIER TO OBTAIN FINANCING
Lenders are usually very comfortable financing the purchase of a franchise because they already have a proven track record.
Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise. In addition, some franchise systems even provide in-house financing and/or leasing options.

TRAINING
Most franchise companies offer a 1-4 week training program that is usually held at their corporate offices or at an actual franchise location. This is what makes franchises stand out from every other business or business opportunity. The franchisor will train you to run your franchise exactly the same way their other franchise locations are run. This will ensure that you are running your
business efficiently and will help to eliminate any common mistakes a new business owner usually faces.

ONGOING SUPPORT
When you buy a franchise you are never alone. You will always have the support of the franchisor and the support of knowing you are part of a growing family. You will always be able to pick up the phone and ask questions to the franchisor or even to other franchisees.

MARKETING
There is usually no need to worry about advertising your franchise. The franchisor usually takes care of handling all of the marketing. If the franchisor does not handle the marketing, they will have an outline for you to follow and sometimes specific vendors that will have systems in place for you to use.

Why do firms franchise?
For a company with a product or service to sell, franchising provides an excellent opportunity for rapid expansion without an enormous outlay of capital. It is a distribution system that allows a business to conserve capital, and at the same time achieve fast market penetration making it a very attractive proposition to most business owners.

One of the greatest advantages for them is that they get 100 percent commitment from their franchisees who have a stake in the business rather than staff or managers who simply work for a salary and may be less motivated. Franchising enables them to utilise the entrepreneurial skills of the franchisee network to achieve better results than might otherwise be achieved.

For any company franchising their business it is important that the business model has been carefully researched and refined. It needs to be simple enough to be capable of being replicated and the business system itself has to be clearly set out into an operations manual that covers every aspect of the business.

The franchisor has to understand that this is not a quick way for him to make money, but a sensible way to expand and get on board people who are equally committed to the business success.

Expecting the franchisor to do all the work simply won’t happen. Franchising can provide a structure and a proven system but it is still your hard work and effort that will be decisive in making it work.

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