Cadbury India launched a new Perk with glucose energy chocolates.
The company currently has “Five Star”, “Dairy Milk”, “Halls’, “Bubbalo” in the chocolate and bubble gum category respectively. With the launch of the new product, ‘Perk with Glucose energy’, the company is hoping to tap the chocolate wafer segment targeting youths said Cadbury India Managing Director Anand Kripalu. The new Perk is aimed at youth in the age group of 14 to 18 years. Perk with glucose energy will offer two pieces in each and priced at Rs. 5 per 21 grams. The single piece pack is priced at Rs. 2 for 7.5 grams.
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