Coca-Cola has announced its foray into the energy drink segment in with the launch of ‘Burn’. Priced at Rs 75 for a 250ml can, Burn is one of the most successful energy drink from the company’s global portfolio. This energy drink has a strong presence in Russia, Ukraine, France, Italy, Great Britain, Austria, Poland, US, Australia and South Africa.

Burn will be initially available in select premium outlets in three major cities Mumbai, Delhi and Bangalore. It is targeted at the trendsetting, socially active and adventurous young adults who require energy to experience life to the fullest, said by the company officiallials.