Domino’s Pizza, an American fast food service restaurant chain, is aiming to open 100 outlets in India by March next year to keep pace with its high demand in smaller cities and towns.

Shyam S Bhartia, Chairman, Jubilant FoodWorks, Master Franchise for Domino’s Pizza in India, told IANS, “We see tremendous growth potential in Tier-II and III cities, where we find many aspirational (brand) customers. We will be entering more such cities in the time to come. We foresee very high demand in this (pizza) segment. We are planning to open more stores and offer more to customers.”

The Pizza brand opened its 600th store in Vasant Kunj in the capital to introduce the international ‘Pizza Theatre’ concept that features an open-display kitchen and restaurant layout. Domino’s Pizza recently opened an outlet in Baramati and Cuttack. The company has plans to open a total of 125 new stores in the current fiscal year.

“Currently we are the market leaders in this segment with 67 per cent share. We plan to add a total of 125 stores in this fiscal year and will reach the 700 mark by March 2014,” said Ajay Kaul, Chief Executive, Jubilant FoodWorks.

The company has planned to invest Rs 250 crore in the current fiscal year on store expansion. With more store openings, the India has become the second largest market for the company after the US and the fastest growing around the world.