Cadbury India Ltd. has announced the launch of Cadbury Dairy Milk Silk under the Cadbury Dairy Milk brand (CDM).

Developed specially for the Indian consumer, the new CDM Silk provides the most ‘Melt in the Mouth’ feel, claimed the company.

As per the officials “Our newest offering, CDM Silk has been specially formulated to cater to the Indian consumers craving for smoother, creamier and finer chocolate available internationally. Infact, the initial consumer feedback during the test marketing has been very encouraging and many perceive CDM Silk to be superior to other international chocolate brands available in the country.”

Priced at Rs. 49 for 69 gms and Rs. 99 for 160 gms bar the new CDM Silk will be available in Milk chocolate, Roast Almond and Fruit and Nut variants.