A range of children’s clothing and accessories is to be sold in Boots after the pharmacy chain signed a strategic partnership with mother and baby retailer Mothercare.

As per the top Company official, “We are delighted with this latest addition to our existing successful partnership with Boots. We expect this agreement to be a substantial development in our recently announced wholesale strategy. Work has already commenced on what will be a distinctive and quality product range for customers.”

Alliance Boots, owned by private equity group KKR, said it hoped the arrangement would help expand its business. The company will further strengthen its baby and child range and build on the reputation for offering great value children’s wear. This agreement demonstrates the commitment to developing strategic partnerships to grow and expand its business.