Bombay Swadeshi Stores, better known as ‘The Bombay Store’ has drawn up expansion plans, following improved consumer sentiments. The lifestyle retail chain is setting up new stores in metros, airports and lucrative tier II cities since its consumer profile primarily comprises non-resident Indian clientele and foreigners. The company is also understood to be in talk for JV partnership with international players for setting up stores outside India.

The Bombay Store, popular for its lifestyle products such as artifacts, wellness products and gift articles, has plan to escalate its presence from 12 outlets in seven cities to 30 by end of 2011. Currently, company will focus on metros, including more outlets in Mumbai and new locations like Chennai and Delhi. Tier II cities like Pune, Cybrabad (extended city of Hyderabad), Aurangabad, Chandigarh and Udaipur in radar where the company plans to expand as these cities have good consumer mix and a strong tourism base.