The jewellery specialty format of Reliance Retail Ltd (RRL), Reliance Jewels has announced the launch of its second store in Ahmedabad and 17th across India.

Mr Bijou Kurien, President and Chief Executive – Lifestyle, said, Reliance Jewels will give a special introductory offer for a limited period to its customers at the new store by charging up to Rs 100 a gram less in case of gold jewellery and up to 100% off on diamond jewellery-making charges.

The range being offered by the outlet includes designs from Gujarat, Punjab and Bengal, besides bridal and temple jewellery. Furthermore, the Karatmeter available at the store allows customers to check the purity of gold, thereby making the process transparent and customer-friendly, he said.

RRL, a subsidiary of Reliance Industries Ltd, opened its first retail store in November 2006 and now operates more than 1,000 stores in multiple formats in over 86 cities, spanning 14 States with more than 4.2 million sq ft of trading space.