Skin care and cosmetic products manufacturer Vi John Group announced a tie-up with actor Bipasha Basu for endorsing its hair remover product – ‘Vi John Feather Touch’.
The product that has been in the market for the past two decades would also be promoted across various media, including TV, outdoor and press. “This association is sure to strengthen the saliency of the brand and further accentuate its dominance in the market,” it said in a statement. It said the actor would soon be seen in a new television commercial of the brand.
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