Wendy’s Franchise

Franchise News India,Quick-service restaurant chains McDonald’s and KFC will soon have a new competitor all the way from the United States of America.

The Wendy’s Company (TWC), the world’s third largest quick-service hamburger company, is set to enter the $50 billion Indian quick service restaurants market. The Nasdaq listed restaurant chain operator under the Wendy’s brand has entered into an agreement with Sierra Nevada Restaurants Pvt Ltd (SNRPL) to develop and operate restaurants across India.

Specific details about the nature of this agreement with TWC for India foray and time frame for getting the Wendy’s outlets operations in India were not been disclosed.

The Bombay Stock Exchange (BSE) listed Rollatainers, one of India’s leading consumer packaging, restaurant and food services companies, owns 50% stake in SNRPL with the balance being held by International Market Management Ltd (IMM).

A wholly owned subsidiary of Rollatainers, Carnation Hospitality Pvt Ltd had recently (August 11, 2014) acquired India’s second largest coffe chain (with international presence) the Barista Coffee Company Ltd from Lavazza.

A recent entrant in the food business Rollatainers, through its subsidiary Carnation, had instituted a joint venture in July this year with IMM for setting up Jamie’s Italian restaurant franchise in India. Carnation had also entered into business purchase agreements with Welgrow Hotel Concepts Pvt Ltd, which owns and operates Sartoria and Kylin and with Mapple Hospitality Pvt Ltd, which owns and operates Mapple Foods.

Operating for over three decades in the consumer packaging industry and in particular, as a supplier to the fast moving consumer goods (FMCG) sector, Rollatainers’s clientele includes fast moving consumer goods companies like Amul, Britannia, Conagra Foods, Ferrero India, Lotte, Nestle, Pepsico, Perfetti Van Melle, Sahara Q Shop, Tata Global Beverages and Unilever.

It’s entry into the food business, company officials had stated earlier, is a natural extension for Rollatainers into the attractive consumer food segment and also leverages its existing experience of working with international brands.



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