Mediker, leading Anti-Lice Treatment Brand from FMCG major Marico Ltd., has launched ‘New and Improved’ Mediker Natural Oil, said a company release.

With a new formulation and a new fragrance, Mediker Oil is 3 times more effective, claims the company.

Sudhakar Mhaskar, Head – Technology, Marico said, “Our objective is to help children enjoy a ‘lice-free’ childhood! Lice incidence is a rampant problem, especially among young girls, and many mothers resort to using Lice Combs; however, this is a painful process and is not a permanent solution.

“Combing hard with the lice comb may also cause inflammation/irritation of the scalp, leading to immense pain for kids. Usage of New and Improved Mediker Oil makes it easier to remove with light strokes of combing, which in turn reduces the damage to hair and scalp. Mediker is completely safe, tried and tested.”