Toys manufacturer Funskool (India) announced that it has acquired exclusive rights to distribute the LEGO range in the country. In the initial phase, the company will import the main categories of the range including LEGO Duplo, City, Creator, Racers and Starwars from Europe.

“The distribution of Denmark�s LEGO toys began in April and the products are now available across leading toy retail outlets in the country,” said by the senior company official.

LEGO products consist of colourful interlocking plastic bricks and an array of gears and connecting parts to form structures that can be fully dismantled. The toys are sold in over 130 countries. Funskool plans campaigns on TV and print media to promote LEGO products. The initiatives will also be backed by on-ground activities such as conducting games for children in retail outlets.