Yishion – Chinese retail major has entered the Indian market and plans to have exclusive stores and multi-brand outlets, across the country by 2012.

The Company specializes in apparels and accessories. It has formed a 50:50 joint venture with Delhi-based marketing and distribution firm Upmarket Group. It will open its first exclusive store in the national capital by September.

The Company has formalized the JV and its first exclusive store will come up in Delhi by September. Company’s target is to have 25 exclusive outlets, besides being present in at least another 100 multi-brand stores points of sale by 2012.

For the first year company is looking at around 10 exclusive outlets in Delhi and in other major cities like Chandigarh, Kolkata, Mumbai and Bangalore. The Yishion outlets would have an average size of 2,500 sq ft. Yishion is currently present in over 25 countries across Asia and Europe and operates 3,000 outlets.