s.Oliver, the leading European fashion brand announced the opening of its new store at Mumbai. This announcement is in line with s.Oliver’s plan to reach out to its customer’s pan-India. The store was opened in the presence of s.Oliver India’s Partner, Mr. Sudhir Dhingra and is located at the extremely popular Inorbit Mall at Malad, Mumbai.

“In line with our strategy of first developing an insight and then establishing a foothold in a territory, our store at Inorbit Mall announces the arrival of s.Oliver in Mumbai. The opening of this store is harbinger of the aggressive roll out in Mumbai, which would cement our positioning as the most preferred brand in the Premium Fashion brand category”, said Mr. Mr. Amit Rai, Chief Executive Officer, s.Oliver India, excited about the opening.

This store will showcase s.Oliver Casual (women and men) & QS by s.Oliver (female and male) segments along with s.Oliver Accessories (bags, belts, scarves), s.Oliver Fragrances and s.Oliver Umbrellas. The entire store interior design has been conceived and developed in European design studios. This has been done in order to bring to India a true European fashion retail experience.

In addition to this new store, s.Oliver is currently available in Mumbai at 3 other point of sales-1 Exclusive store at Mega Mall, Oshiwara (1500 sq ft) and 2 Shop-in-Shops at Shopper’s Stop Andheri and Shopper’s Stop Juhu.

s.Oliver is also looking to mark its presence in South of Mumbai later this month with the opening of a shop-in-shop at Lifestyle, Phoenix High Street. With plans to continue building a strong presence in Mumbai, s.Oliver is aiming to open 3 to 5 more point of sales in the next 6 months with the idea of targeting various other catchment areas such as New Mumbai (Thane), South Mumbai and Linking Road.