Delsey forays into Indian market - Franchise Mart

Delsey forays into Indian market

DelseyA brand with a strong identity and a reputation for good design, Delsey products have stood out from the rest setting the cores of the future with an innovative flare.

After making its mark in 110 countries across 5 continents, Delsey- the second most successful luggage brand in the world enters India. Focusing first on the burgeoning Delhi market it introduces its contemporary design luggage to the well traveled Indian. Delsey products, though initially will be available across all prominent luggage stores in Delhi, but will soon be made available across all major Indian metros.

Speaking on the launch, Catherine De Bleeker , Group Marketing Director- Delsey said, “With more than one billion inhabitants, 40 million of whom have a high income and a middle class of 300 million, the Indian Travel Industry is estimated nearly 10 billion dollars with an annual growth of 28%. Over the coming years a real boom in growth is expected. DELSEY has the very ambitious project to open more than 100 stores within one year in Asia Pacific region and to foray the Indian market is just a step in achieving this.”

Adds Amrit M Uttam, Director Delsey, India, “I think the Indian traveler is now ready to add the zing of good design to his travel experience. Also the busy corporate member wants his bag to exude a sense of style .I think Delsey just answers their prayer.”

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