NexCen Brands, Inc. has announced the opening of the first MaggieMoo’s(r) franchised store in Asia. The store opened at 313 Somerset Mall in Singapore under an existing master franchise agreement with Thirtythree Private Limited of Singapore. Thirtythree Private Limited of Singapore also is a master franchisee of Marble Slab Creamery in Singapore.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, “The introduction of MaggieMoo’s in Singapore further demonstrates the progress we are making in our overall strategic plan for franchise growth in international markets.”

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, “Through our visionary development partner, our two ice cream concepts have a presence at very popular and attractive locations in Singapore. The initial customer response for MaggieMoo’s in Singapore has been positive.”