MUMBAI: Bajaj Electricals is planning to capitalize on its growth in the rural markets through its ‘Bajaj World’ outlets. The rural markets are largely dominated by unorganized players and with Bajaj Electricals planning to increase its penetration in rural India, the market for electrical appliances is likely to see a spurt.

Bajaj Electricals, according to a report by Angel Broking, will penetrate rural markets through its Bajaj World outlets opened mainly through the franchise route displaying all the products of the company.

With growing disposable incomes, rural India is poised to witness growth in electrical appliances. Bajaj Electricals has already opened approximately 30 stores pan-India and targets 100 stores by the next year, of which approximately 50 stores are to be opened in the rural market,” said the report.

In addition, the company has plans to launch rural-specific brands to tap price sensitive segments under the Bajaj umbrella, the report said.

Products under this economy brand will have different finish, designs and will be priced much lower than existing products of Bajaj Electricals. With expansion of the customer base, and fresh demand coming in, the top-line of the company assures decent growth visibility,” said the Angel Broking report.