Bajaj Herbals, marketing its products under the brand ‘Veola’ has announced its foray into Indian hair care industry.

Company has appointed Diya Mirza as the brand ambassador, and post the launch of these products, it expect to clock sales of Rs 60 to 70-crore during this calendar year. The company with an annual turnover of $15 million, so far has been exporting its entire range of hair care products to Middle East countries and few specialty products to nations like Iran, Iraq and Morocco.

Initially the company shall be focusing on sales in the metro cities. It will also expand the dealer network from the existing 750 to 1000 by March end in India.