Baskin-Robbins franchise to add 350 stores in all region | Franchise Mart

Baskin-Robbins franchise to add 350 stores in all region

Baskin Robbins Franchise

Baskin Robbins Franchise

Franchise In India, Franchise News India, Baskin-Robbins franchise to add 350 stores in all region,Piled high on golden platters, carefully set in elaborate shiny treasure chests or topped with ornate ribbons of green and silver and gold, chocolate shops across the UAE have been setting out their wares for Eid.

In the shopping malls, an ever- increasing number of chocolate-makers are busy with shoppers looking to get a little something sweet for family and friends to celebrate from the UAE’s increasing number of luxury chocolate shops.

At Patchi’s brightly lit shop in The Dubai Mall, the shelves are packed with lavish Ramadan creations featuring Arabic calligraphy and piles of dried fruit and nuts dipped in chocolate as the store prepares for one of its busiest trading periods.

The UAE branch of the Lebanese chocolate maker is determined to capitalise on the Ramadan rush this year after the business was hit by a fire last year at its Al Quoz warehouse in Dubai. This prompted Patchi to bring in supplies from surrounding countries to help meet demand.

“The holy month of Ramadan is considered one of the highest and best-selling seasons for Patchi, along with its three days of Eid celebrations, where gifting a Patchi Tray or a filled items has become a tradition in this part of the region,” said Sawsan Al Khalil, the administration manager for Patchi UAE. “With the growth of the UAE region, the retail franchise business has been greatly nourished and Patchi’s business in specific has overseen a continuous growth from year to year.”

Ramadan chocolate sales are big business in the UAE and a key barometer of the overall economy.

Total chocolate sales in the region have been growing rapidly over the years, especially during the holy month.

According to Euromonitor, the chocolate confectionery market will reach US$292.4 million in 2017 in the UAE, up from $225.7m in 2012.

And, according to KPMG, it is growing at a rate of 27 per cent in terms of value of sales and 14 per cent in terms of volume – a higher rate of growth than India, China, Russia and Mexico.

In GCC countries, sweetened cocoa powder, chocolate and other food preparations containing cocoa as well as sugar confectionery containing cocoa are among the top commodity imports, with the UAE second to Saudi Arabia.

But the increase in sales has also brought new entrants from around the world to the UAE market as hundreds of luxury stores including Patchi, Godiva, Butlers, Candylicious, Choco Laty, Forrey & Galland, Debauve & Gallais, Chocoa and Atalie Chocolates vie for the country’s lucrative trade.

And all this comes at a time when UAE customers are being hit by increasing costs, especially from increasing property rents. According to recently published figures from Asteco, apartment rents in Dubai rose by an average of 39.8 per cent compared with a year ago, while villa rents were up by an average of 19.1 per cent over the year and office rents increased by 7.5 per cent.

Despite the squeeze, the Swiss brand Confiserie Sprungli is also hoping to double the number of chocolates it sells in the UAE during the holy month this year after opening its first retail store outside Switzerland at the Village Mall, Jumeirah Beach Road last month.

Sprungli, which has been operating in Dubai for the past six years from an office in the Dubai Airport Freezone, hopes that its new coffee shop, where customers can sample the firm’s 34 different types of pralines, will tempt wealthy chocolate lovers to part with between Dh600 and Dh5,000 a piece to buy its super luxury Ramadan hampers.



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