Bharti Retail has entered Rajasthan by launching the state’s first compact-hyper store ‘Easyday Market’ in Jaipur. The company currently has 63 stores in cities across Punjab, Haryana, Rajasthan, Uttar Pradesh and New Delhi. These stores are of two formats Supermarkets, which are known as “easyday”, and Compact Hyper, which are known as “Easyday Market”.

The company has lined up an investment of $2 billion to $2.5 billion by 2015 to fuel its expansion plans. “Retail is viewed as the next big business by Bharti and continues to receive investment and strategic attention. We are looking at approximately 10 million square feet of retail experience across all cities in India, with a population of over one million,” the official said.

The easyday Market in Jaipur is a 35,000 sq. ft. store offering over 18,000 quality products, including trendy fashion wear such as George (international brand) and Astitva (Indian Ethnic Wear), private label products, home ware and furnishings, a range of electronics and electrical appliances, mobile phones, footwear, toys, books, food and grocery and fresh fruits and vegetables.