British luxury brand ‘Burberry’ is setting up a joint venture with fashion retailer Genesis Colors for a renewed focus in the Indian market. In India, Burberry hopes to repeat its success in China where it’s already operating 44 stores.

Burberry runs its two stores in India through a franchisee arrangement with Media Star Pvt Ltd. It will terminate the franchisee deal once the joint venture gets government approval. Burberry will sell formals and casuals for both men and women, sportswear, swimwear, lingerie, children wear, raincoats, hosieries and accessories such as bags, Jewellery, sunglasses, watches and cosmetics.