The 13-year old retail coffee restaurant chain, Caf’e Coffee Day is planning to invest around Rs 150 crore this financial year for a total of 1,000 outlets, up from close to 850 outlets now.
The company is also going in for a major facelift and as part of this ongoing effort, CCD has unveiled a new logo to represent the chain. The new change also entails CCD’s all new ‘smart’ menu card that is designed to facilitate an interactive and enhanced customer service.
Alok Gupta, CCD Director said, “We have been talking to a lot of people about what they would love to see in a caf’e and the new Cafe Coffee Day look and feel is expected to give customers a more enjoyable experience. The new menu is tailor-made keeping local taste-buds and preferences in mind.”
To support the expansion, CCD is also looking to add 100-200 employees every month. Currently, it has around 4-5,000 employees