Srinagar India: Foraying into Kashmir, reputed food brand ChicKing is slated to open its maiden franchise outlet at posh Residency Road here on September 5.

ChicKing has inked pact with its Kashmir based franchise Friends International to sell and market its food items in the Valley.
The state-of-the-art ChicKing outlet is scheduled to be inaugurated on September 5.

ChicKing, was established as a part of the highly reputable and renowned Dubai based Al Bayan Group of Companies & a registered trademark of Banquet Foods International, RAK-FZE, UAE headed by A.K Mansoor.
“When I went to Dubai, I was impressed by ChicKing food items. Being into food business from many decades in Kashmir, we missed fast food culture and lacked an international brand. So I entered into partnership with ChicKings so that Kashmiris can avail a chance to taste the first international food brand,” said Suhail Reshie Managing Partner of ChicKing franchise Friends International.

Suhail said chickens used in the dishes are cent percent halaal. “The dishes are prepared with special focus on hygiene and taste. Our objective is to give tasty stuff to valued customers,” he said. Suhail plans to expand the outlets in various areas of Srinagar and other districts. “We have engaged specially trained staff to provide quality services to our customers. The restaurant including cups and trays have been customized. Besides we also plan to start home deliveries soon,” Sohail said.

Sohail said the menu includes a variety of meals including fried chicken, strips (boneless delight), supreme burgers like Fish Crunchy & Royal-Crunchy, Royal Wrap, energetic Coleslaw, exclusive Chick-pop. “These items are available at reasonable rates,” he added.

Manager Operations ChicKing for north India Deepak Singh said ChicKing has expanded its operations across different continents apart from been present across UAE.“ChicKing has won the hearts of people across different countries including Oman, Saudi Arabia, Kuwait, Bahrain, Sudan, South Sudan, Kenya, Tanzania, Singapore, Malaysia and India. It has been precisely this single minded focus of ‘Quality Matching Reach’ that makes ChicKing fried chicken simply irresistible and a deliciously memorable brand for different age groups across the world,” he said.

Deepak said there is immense market for ChicKing products in Kashmir. “Even before formal inauguration there is tremendous rush of people including families and youth in our outlet,” he said.