TCR INDIA

Franchise Blog India : The chocolate room leaving choco-prints across India with 100+ outlets,It was in 2007 that Indo Aussie Hospitality Group, a far-famed food & beverages giant from Australia, set its foot in Indian territory with opening of their first outlet of the chocolate room franchise in India at Ahmedabad. The chocolate room (TCR), an exquisite and exclusive chain of chocolate indulgence café, has since then moved up in ranks by casting a tongue-tantalizing charm of deliciousness with ample variety of chocolate treats.

TCR’s menu boasts of abundance of mouth-watering treats such as Italian hot chocolate, chocolate fondues, chocolate melting pots, a variety of made-to-order chocolate cakes, waffles with strawberries, hot chocolate sauce and our piece de resistance hand-made chocolates crafted using the finest Belgian chocolates. While all the delicacies have been entertaining the tastebuds of young and old with equal delight, hot chocolate takes the cake by soaring up the chart of most cherished delicacies.

The chocolate market in India is flourishing in leaps and bounds. Leveraging on the opportunity TCR has knitted an all-India-spanning network in a short time-frame. Taking the route of franchising, TCR has spread its tentacles across many major cities of India. Today TCR has 115 outlets to its tally, of which 110 are franchises and 5 are company owned outlets. Among all the states, Gujarat & Andhra TCR’s forte with number of outlets in the state registering an exponential growth year by year. As of now TCR has 30 outlets in Gujarat alone and 20 outlets in Andhra Pradesh.

The credit of this howling success goes to TCR’s approach towards managing franchises for which they have embraced three tasted and proven variants; namely Kiosk Model, Compact Kiosk Model and standalone model. Mr. L. C. Kumar, CMD of TCR India explained the opportunities for budding entrepreneurs at TCR. “First of all, we have a pan India presence, which puts the brand in the league of top quick service restaurants. Plus, TCR has become synonymous with chocolate treats accounting for multitudes of frequent visitors. With such strong patron-base and brand recognition, we provide young entrepreneurs an excellent opportunity to cash in on the brand’s name.”

Apart from connecting with a brand at the peak of popularity, there are many other perks of joining hands with TCR. They are well-known for providing persistent and generous support for grooming each of their franchise by assisting in selection of an ideal location, staff recruitment, sales & systems training to staff, inventory management, 24/7 technical support, marketing and promotion and many more requirements.

While TCR has emerged as no. 1 café chain for delightful chocolate indulgence experience, it is also enjoying a successful run in gifting culture. Innovative and eye-candy packaging plus unmatched taste have made TCR a first choice when it comes to treating near and dear ones with amusing gifts. In fact TCR has breathed a fresh air in the market with its trendsetting gifting ideas.

The rosy picture for TCR promises to continue as there is a lot in the pipe for consumers and young entrepreneurs with TCR unfolding the ambitious plans to open 50 more outlets by 2015 in tier 2 and tier 3 cities of India.



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