The upcoming hotels, which are under various stages of development, will be in cities including Gurugram, Lucknow, Dehradun, Indore, Bengaluru, Kochi, Abu Road, Dalhousie, Khanvel, Lakhimpur and Rishikesh, under the franchise model, he said.
The new hotels will be opened under Comfort Inn, Quality Inn and Clarion brands as the company is mainly present in the mid-scale segments in India, he added.
“Most of our new properties will mainly be in tier II and III cities as they are fast growing market. As we follow the franchise model we don’t invest in the property. We invest in our distribution platforms, in our systems that deliver values and in training. Going forward we see great opportunities in India and we see great opportunities in the mid-scale segment,” he pointed out.
In India, Choice Hotels operates mainly under three brands – Comfort (three star), Quality (four star) and Clarion (basic five star).
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