Breaking News India,Latest Franchise News India,Choice Hotels India plans to add 11 properties under the franchise model by the end of 2020 in India. The company, which is a subsidiary of the US-based hospitality major Choice Hotels International, currently has 29 hotels in India.

“We will be opening 11 hotels in India by the end of 2020 under the franchise model. The upcoming hotels are under various stages of development,” Choice Hotels India CEO Vilas Pawar told PTI.

The hotels will be present in locations, including Port Blair, Gorakhpur, Ooty, Lucknow, Lakhimpur and Kochi. The company operates in India under five brands Sleep Inn, Comfort Inn, Quality Inn, Clarion and Ascend Collection.

On the investments that the company plans to make for the expansion, Pawar said: “As we follow the franchise model, we don’t invest in the property. We invest in our distribution platforms, and in our systems that deliver values and in training.”

“The investments primarily go into making our brand visible and on brand promotion,’’ he added.



Related Post:

1. Australia based the crepe cafe plans to open 50 stores by 2021

2. Naaptol plans to open 150 franchise stores by 2020

3. Delhi based Kama Ayurveda plans 5 stores in hyderabad

4. Chhota Bheem franchise expansion in china

5. Kurlon plans to target 1 million retail footprints in India