Cinepolis India, India’s first international film exhibitor, announced the opening of its four screen multiplex at Advance India Project Ltd. (AIPL’s) ‘Celebration Mall’ in Amritsar. The Cinepolis movie complex would be the first multiplex theater of the city and would offer a world class movie viewing experience to the people of Amritsar. The all digital screening format will enable crystal clear picture and sound quality.

In addition, digital technology will make possible to screen alternate content such as music concerts, T-20 cricket and other sporting events. Apart from creating a compelling movie going experience, Cinepolis popular services would also include advanced technology enabled mobile internet ticketing with ‘Cineticket’, gourmet food and beverage offerings with ‘Coffee Tree’, and its internet portal that has won numerous awards as being the industry’s best. The Cinepolis experience comes at an affordable price spectrum that ranges from Rs.80-160Cinepolis is the world’s 5th largest movie theater circuit, operating more than 2,100 screens in 10 countries.Cinepolis plans to open 500 screens by 2016. It has already till date signed 160 screens in 10 cities with more than 10 developers. The company plans to open at least 40 screens in 2010 across the country.