Creative Portico India

Creative Portico India, a premium bed and bath soft furnishing player in India, is planning to add about 200 outlets through the franchise route in three years. The company is banking on the about 10 per cent growth happening in this segment, according to its chief executive officer Arun Bhawsingka.

Apart from retail, it is looking to tap bulk franchise business opportunities from hotels and institutional sales. Presently, it has 16 outlets.

The bed and bath textile segment is estimated around Rs 12,000 crore with just 10 per cent in the organised segment. “The industry has been growing around 12 per cent but we have managed to grow more than 25 per cent,” he said adding that the group revenues were about Rs 1,000 crore.

Typically, customers purchased about three times a year and the ticket size ranged from Rs 1,500 to Rs 3,000. Its online sales channel accounted for about five per cent of the sales. With more youth coming into the shopping fold, the online percentage was expected to increase, he said.

It had tied up with designer Neeta Lulla for its wedding collection — ‘Saath Phere’. This apart, it also has ‘Shubh Mangalam’, also a wedding collection.

It has three brands — Portico New York in the premium segment and Stellar Home USA and Westa Home in the value segment. The products are priced about Rs 6,000 to Rs 10,000 in the premium segment and this category was seeing a good growth, he said.

Its Portico New York’s range includes bed sheets, quilts, blankets, pillows, towels, shower curtains, mattress guards and others and has 12 merchandising licences to print characters like Superman, Tom & Jerry, Dora making them attractive for kids and Therapeia, health bedding products which uses cotton and sea weeds, he said.



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