Neelu Singh, CEO and Director, Ezeego1 said, “We are happy to announce the launch of our franchisee owned and operated in Surat, an important source market for several destinations.
Rising disposable income and growing travel aspirations have increased the travel appetite of people in Tier II and Tier III markets.
Considering that a large number of travellers contributing to the domestic and international travel market are from Gujarat, there is immense opportunity to tap and gain a stronghold in this market. We also plan to expand our franchise network to other cities in West India, for deeper market penetration.”
Ezeego1 will provide the franchisee with an active marketing, technical and store development support. The marketing activity will include print and radio advertising, attractive and preferential commercials. Store development support will include store designing to reinforce the brand’s look and feel.
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