Fi, the women’s wear brand of SNG Fashions, has launched its 20th store in India and its 5th in Delhi. Fi has also introduced its new range of designer home apparels in this store. Fi’s product range consists of fashion fabrics, ethnic wear, saris, Indo-western wear, and accessories.

According to Sharad Nawalgaria, MD, the brand plans to have 100 Fi stores across India and abroad by 2012. Their next store is opening in Jaipur’s MI Road Ganapati Plaza this month. This will be the brand’s second showroom in Jaipur. Nawalgaria says they open Fi stores wherever customers can approach them easily be it a mall or a high-street. Started in Kolkata, the Fi brand has now expanded across the country. It�s now present in 14 cities including the metros Mumbai, Delhi, Kolkata and Hyderabad and Tier-I and Tier-II cities like, Jaipur, Indore, Bhopal, Raipur, Surat, Varanasi, Faridabad, Noida and Guwahati.