Gap Inc. mulling over the entry in India - Franchise Mart

Gap Inc. mulling over the entry in India



Discussions over the entry in India by Gap Inc, America fashion retailer, are on the way to take shape. While the final decisions by the company headquarters in San Francisco on investments and number of outlets is yet to be taken, the market research in India is still on progress, according to the reports. Moreover, the discussions are suggesting the entry by next year.

After the government opened the single-brand retail allowing foreign retailers to possess up to 100 per cent stake in India, many global giants are studying the market surveying for potential openings in the country. Given the slow economy and declining consumer mood in western countries, these brands are looking at developing economies like India. India’s retail market is estimated to generate sales of about $500 billion (Rs 27,94, 250 crores) annually, making it an attractive destination for foreign firms.

Gap currently operates in India through a liaison office, The Gap International Sourcing, which trades woven fabrics both locally and from other countries in the Asia-Pacific region. The retailer has been expanding abroad but plans to shut more than one fifth of its stores in North America over the next two years.

Gap sells clothing, accessories, and personal care products for men, women, children, and babies under the Gap, banana republic, Old Navy, Piperlime, and Athleta brands. The company is mushroomed over about 90 countries through about 3,000 company-operated stores, as well as over 200 franchise stores and e-commerce sites.

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