Haagen-Dazs ice-cream enters India - Franchise Mart

Haagen-Dazs ice-cream enters India

The American ice cream major, Haagen-Dazs opened its first branded shop in India. The cafe has been opened at the Select CityWalk Mall at Saket in the capital. ‘Our first-ever flagship shop in India will provide consumers with the opportunity to enjoy Haagen-Dazs in a cosmopolitan yet relaxed setting,’ said by the officials.Haagen-Dazs operates 80 stores across 20 cities in China. Haagen-Dazs, which created the super-premium ice cream category in 1961, is today available in retail locations, premier hotels and more than 900 branded shops in over 50 countries. Starting with only three flavors: vanilla, chocolate and coffee, the company opened its first retail store in Brooklyn, NY in 1976 and then offered franchises throughout the United States and 54 other countries around the world. Haagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt.

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