“Hamleys”- the famous British toy retailer will make its India debut by February 2010 at the popular Phoenix Mills in Mumbai. Reliance Retail, which has a 20-year-franchise agreement with the retailer, will set up 20 stores in the first seven years of the agreement.”The franchise agreement with the 248-year-old retailer will allow Reliance Retail to use the latter’s branding, store design and best practices when setting up outlets in the country. They will also provide training to staff in soft skills etc. Besides Mumbai, other cities on the retailer’s list include Delhi, Bangalore and Chennai in the first phase of the launch. The second store, will be launched in Chennai by June next year. Stores in Delhi and Bangalore will come up next, but we will first monitor the performance of the first two stores”, said by the officials.