A franchisee will open the KFC restaurant in the Tibetan capital, Lhasa, offering its American-style fried chicken in the first half of 2016, parent company Yum Brands Inc said in a statement.
The move comes as Yum – which owns the KFC, Pizza Hut and Taco Bell brands –prepares to spin off its business in China. The China unit aims to roughly triple its restaurant count to 20,000 and bring in more franchise partners.
Yum has been trying to win back customers after negative publicity stemming from food supply controversies. In 2014, a supplier to both Yum and McDonald’s apologised for selling expired meat to the chains. It was one of a series of food scandals that appear to have affected sales.
KFC pulled its plans to set up shop in Tibet more than a decade ago, saying in 2004 it was not “economically feasible” to enter the region. The Dalai Lama, Tibet’s exiled spiritual leader and a staunch vegetarian, opposed Yum’s plans at the time.
As China’s economy stutters, Yum’s 6,900 China restaurants face the challenge of luring diners who increasingly are looking for healthier, local options and going online to hunt for deals.
Related Post:
1. Bisleri plans to re-enter soft drinks space by 2016
2. lingerie brand Hunkemoller opened flagship store in india
3. ICICI Direct joined hand with Franchise Mart for franchise expansion
4. Italian fashion Benetton planing to open owned stores in India
Pingback: Manoj
Pingback: Sriram