Kishore Biyanis objective is to capture every rupee in the wallet of every Indian consumer, wherever they are – an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends their money.
Kishore Biyani success is a classic example of how deep insights can create an impregnable differentiators among your competition which are purely led by observations and theoretical market research reports. And most of Kishore Biyanis deep understanding is attributed to his marwari/trading family upbringings and his interest in observing people and understanding their behavior. The entrepreneurial culture and spirit prevails in the company, whereby the appetite for taking risk is encouraged. He believes in learning while doing, and this is what has helped him on his journey He does not belie in any rigid organizational structure and instead prefer an organizational approach.
What impresses Franchise Today, the most is Kishore Biyanis ability as Business Baron to defy the status quo, to challenge the regular mindset and most significantly, think BIG, very BIG.
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