LensKart first franchise store

New Delhi franchise news: Lenskart,India’s largest online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses, has embarked on an offline journey today with a newly opened store in Chandigarh. This will also mark the brand’s franchise business presence in this region for the first time. The store will enable customers to access products using the innovative ‘click and mortar’ model by Lenskart.com to bring personalised, one-to-one service to those interested in experiencing the brand first hand.

Serving the varied eyewear needs of people pan-India, Lenskart.com has extended its operations to the offline space with the click and mortar model by opening physical franchise stores. With this, Lenskart.com has come to the ground to offer the exclusive business opportunity of ‘touch and feel’ to its patrons to choose the product they love.

This model enables a customer to walk in, like and buy a product he prefers. However, if the customer would like a different variant of the product i.e. a different colour that is unavailable at the shop, he can place the order online. The store can also take the frame size and prescription and place the order online for the customer.

The new store in Chandigarh is located at Vishwas Hospital, Sector – 38 C. In addition to this, Lenskart.com has four outlets in Delhi and will expand to more cities soon. The franchise outlets are an extension of the brand. They aim to help customers to get eye check-ups locally and buy the right Lenskart products.

According to Mr. Peyush Bansal, CEO & Founder, Lenskart.com, “We are very excited to launch this store that takes our customers’ shopping experience to the next level. We wanted to nail the first thing that prevents people from buying spectacles online – lack of precision about their power and doubts about how the pair of eyeglasses would look on their face. Our offline stores serve both the needs of our customers as they offer the physical advantages of buying a product along with the option of finding other options online.”

The click and mortar model of transaction goes beyond traditional retail by merging the best of offline and online retail. It reinforces the trust factor with the physical feel of products along with the convenience of access to a larger inventory online. Lenskart.com is thus committed to enhance the overall buying experience by focusing on better customer service. It prides itself in being the premier and only eyewear shopping portal that reaches to every corner of the country bringing the best of world class quality and variety to each shopper.

“Spectacles are experiential products; we do understand that nothing can drive preferences like visual appreciation. We are in the business of providing quality products coupled with innovative aesthetics and this is an apt extension to this key objective. We constantly keep assessing the customer requirements and in future, would be present across all the catchments where our customers would like us to be,” Mr. Bansal added.

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