Leading premium lifestyle brand Giovani from Dhir Global Industries is planning aggressive retail expansion. “The brand has ventured into retail to showcase its theme-based coordinated lines and now wants to establish its presence in the premium segment by opening quality stores, only at the best of locations. Presently there are 13 exclusive stores spread across India and within the next six months another three stores will be operational,” says M K Dhir, Director, Dhir Global Industries, elaborating on the brand’s retail strategy. Over the next three years, the total number of EBO count will be pushed up to 50 along with increasing the number of MBOs.

Giovani is also present in all major chain stores like Shoppers Stop and Lifestyle and is looking at spreading its footprint in Tier II and III cities. The garment manufacturer and exporter with over 40 years of experience, exports to some of the top brands in the world.

Launched in 2000 as a formal wear brand for men, Giovani is now ranked among one of the best formal wear brands in the country. It also offers collections for women. The offerings this winter are based on four moods: corporate, festival, club and travel.