Lavazza- Italian coffee chain launched liqueur coffees in India and said it will expand its cafe outlets Barista as part of plans to clock Rs 300 crore revenue from the country by next year. Liqueur coffees, introduced for the first time in India by Lavazza, will be initially available at only one of its Barista outlet in Delhi.
Barista Lavazza has over 200 outlets in India. It may look at introducing liqueur coffees at some outlets in other metros as well.
Lavazza is looking at closing the year with Rs 220 crore revenue from India, plans to expand its Barista chain by adding another 20-25 outlets within the next few months with an investment of around Rs 10-15 crore. In the last seven months it has opened 21 outlets in India and it will be adding another 20-25 by March 2010. Each outlet will require an investment of Rs 30-50 lakh and they will mostly be in metros and Tier I cities – said by the officials.