The leading brand of women’s western ware – Madame has opened its 13th retail outlet in Saket (Delhi). Now the present tally has reached a number of 51 in India.Madame strongly positions itself as “The Women brand”. It has been able to carve a niche for itself in the ready-to-wear market with its innovative styling that couples international fashion trends with day-to-day functionalityMr. Bipin Jain, Director, Madame said, “Exclusive retail presence ensures increased brand equity and opportunity to gauge customer response directly. Moreover, we want to provide an unvarying international experience of shopping to our customers across all outlets. Plans are afoot to increase the number of retail outlets for Madame, from 51 to 100 by 2010.”