Mafatlal Industries Ltd, flagship of Rs 2,000-crore Arvind Mafatlal group, is taking a hard look at nearly 65 of its exclusive ‘Mafatlal’ branded family retail stores in cities where it is facing low demand, and will either relocate them or revive them through new product mix and better customer experience. These stores form nearly a fifth of the 362, mostly franchisee-operated Mafatlal retail stores the company has across the country, and are located in Tier-II and III cities like Baroda, Pune, Akola, Sholapur and Kolhapur, to name a few. Relocating and rationalising retail stores has become a top-of-the-mind concern for companies, after the retail slowdown in the second half of FY09, which saw retailers shutting stores, pruning expansion plans and turning retail space into business and housing properties. Mafatlal joins other retail majors like Spencer’s Retail, the retail arm of RPG Enterprises, and Kishore Biyani’s Future group that have been restructuring their retail business. Mafatlal plans to increase its exclusive stores to 500 in Tier-II & III cities in two years. It is aiming at revenues of Rs 200 crore, up from Rs 60 crore now.