Mahindra First Choice

Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today expanded its footprint in North India with the inauguration of a dealership in Delhi with Sachdeva Motors is located at Motinagar, New Delhi and is spread over 2000sq.ft, at a prime location.

India’s No.1 multi-brand certified used car company, Mahindra First Choice Wheels Ltd. (MFCWL), has a network of 335 franchise business outlets spread across 191 + towns in the country which includes metros, mini metros and smaller towns. The company is growing at a scorching pace with a CAGR of 35% by volumes over the last 5 years.The cumulative retail footprint under the Mahindra First Choice brand is in excess of 7.5 lakh sq feet.

The company has created a unique franchisee driven business model and is on a mission to transform the way used cars are retailed in the country. It’s also the winner of the prestigious “Franchisors of the year” award in the Automotive business category by Franchisee India

MFCWL is the market leader in the online auction space, having sold more than 1.5 lakh vehicles through the ‘Autobid’ auction platform

The company has just launched a new product called the Indian Blue Book (IBB) which is India’s first and only used car pricing guide that incorporates transaction data with an analytical engine. IBB has got immediate traction with several leading banks and NBFCs, car portals, auto magazines, auto OEMs, dealers and customers subscribing to it

A new product for car evaluation called ‘Autoinspekt’ has also been launched. This is based on the famed 118 point check list for vehicle evaluation

This outlet adds to the existing footprint in Delhi NCR with 32 outlets and would close the year with 35 outlets, Selling extensive array of car brands. The store was inaugurated by Mr. Tarun Nagar, National Head, Franchisee Business, Mahindra First Choice Wheels Limited.

“This new outlet adds to our already significant presence in North India which is a strategic market for Mahindra First Choice Wheels. The size of the used car market in the city is 30000 cars per month and this number is set to grow manifold. Today’s showroom is the 2nd outlet by the dealer after Lajpatnagar, showing the viability of the business model. With its extensive knowledge of the local market, Sachdeva Motors will help grow the Mahindra brand further,” said Tarun Nagar, National Head, Franchise Business, Mahindra First Choice Wheels Limited.

“We currently operate in South Delhi, Lajpat nagar and this outlet shall help us to improve the customer base in one of the major pocket in Central Delhi and are delighted to be associated with Mahindra First Choice Wheels in Delhi. MFCWL has all the required products for a complete Used car business, Their unwavering focus on innovation and dealer profitability has resulted in the company emerging as the brand of choice across India,” said Mr. Hemant Sachdeva, Sachdeva Motors

The used car market, with an estimated size of 3 million units plus, is already bigger than than the new car market and is growing at a much faster pace as compared to the new car market. The current slowdown notwithstanding, it is expected that the used car market will become almost double the size of the new car market in the next 5 years.

About Mahindra:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

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