Maneesh Singh – Director

Franchise Latest Interview,Interview About Director & NYK Mr. Maneesh Singh is the CEO & Founder of NYK Group. After accomplishment of MBA in the field of International Business he has vast experience in the field of franchising & expansion. As he travelled across the country, culture, different industry trends he always tried to come up with the idea of business where he can target the people with hospitality in the business, his search came to the food & Beverage industry and in 2013 he has started the NYK (New York Knight) from Jaipur, Rajasthan. And his journey is continued by reaching many cities in India by proving franchise business opportunity to the young and vibrant entrepreneurs of India.

NYK (New York Knight)
NYK is an Italian & American food cuisine. Our objective is providing a unique experience to the customer through menu/product, services and ambience and always tried to become first option for the person whose tummy asks for something. NYK aims to provide vide range of products under one roof where customer can feel the variety of food with a different taste. Our food is adorable and appealing to every age group in the India as well as in other country.

NYK started with an objective of servicing customers as well as entrepreneurs residing in all cities Metro, Tier-1 &2. NYK provides top quality Fried chicken, Pizzas & Pasta, Burgers, Calzone, Sandwich etc. with impressive ambience and top notch services in a much smaller setup. NYK is a sister concern of already established hospitality group having presence in different cities of India.

How many outlet done, Franchise Benefit (How franchise business is useful)

After researching a food & beverage industry when we opened our outlet people accepted our food initiative and appreciated and enjoyed in their own ways as we always tried to give them ennumber of chance to be happy with our taste.

Through our passionate journey in food & Beverage industry in the first 3 month of opening an outlet from our first outlet we opened our second outlet and journey is continued. We are having our 5 outlet in India in multi cities & many are in pipeline and will open in the next quarter as we plan to open 20 outlets in India through 2015.

NYK is expanding its FOFO (Franchise owned franchise operated model) where all the supports will be given to the franchisee to manage and run the business efficiently. From franchisee perspective NYK offer a great value of their investment. NYK set up cost and operational cost of the franchise is lowest to the NYK’s counterpart in the industry. Franchisee does not have to share profit or pay any franchisee fee. Franchisee will get continuous supports from the brand.

Supports-
Training will be held in the franchise location and will be covering following areas-
• Marketing and Manpower management training,
• Manpower Hiring & appointment for franchise location,
• Proven model and raw material supply,
• Site visit, site selection and development assistance,
• Operational and management support,
• Paid advertising and marketing programs,
• New product development and pre-opening market analysis provided to the franchisees,
• Complete assistance in franchise development and design.

Next level expansion,

In the passionate journey with food we are now planning to reach in India’s every city with our business plan for our country’s entrepreneurs. We are planning to set up our 8 centralized distribution point in metro & small city for our supply. Master Franchise, Multi- unit franchise & single unit Franchise model is available for our new and young entrepreneurs to take and start explore their journey in the food industry with us.

Target outlet

In our franchise initiative we are targeting all small & metro cities and planning to open 20 outlets by 2015 and next 25 outlets in 2016. And for this we are inviting application for master, multi- unit and single unit franchise model.

Business Model Plan
NYK is currently expanding its FOFO model (Franchise Owned Franchise Operated) where the entrepreneur can take the model and run in their location and every support from the brand end will be given to them to run the business efficiently. Our training program will be facilitating to the entrepreneurs and we will be happy to share our experience with them whether they are from food industry background or not to serve this passionate industry in better way.
Franchise opportunities are available in the following investment capacity-

• Single Unit Franchise Model-

Franchise Model Area Required Investment Area Preference
Mini-Kiosk 250-300 Sq.ft 5L High Street, Shopping Mall.

Kiosk 250-350 Sq.ft 8L High Street, Shopping Mall.

Express 600-1000 Sq.ft 9.5L High Street, Shopping Mall,

Independent commercial, Shopping complex, High way

Fine- Dine 1000-1500 Sq. ft. 12L High Street, Shopping Mall, Independent commercial, Shopping complex.

• Multi- unit franchise Model-

There will be 5 single units will have to be taken and exclusive rights will be given.

• Master franchise Model-

This model will be based on territory/State.

About franchise mart if you want to say?

Franchise Mart is a well organized and professional organization helping in providing platform for expansion. This is good to be a part of this well established organization. Ever since the first day with association we are exploring the success path with Franchise Mart.



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