Maxwell Franchise

Franchise News India, Franchise In India,Inner wear manufacturer and marketer, Maxwell Industries plans to add 20 stores by the end of this year, taking the total number of outlets to 30. It aims to expand its footprint in the south and west through franchise route. The company owns brands like VIP and Frenchie apart from other brands like Feelings, Brat and Eminence.

The company intends to establish its presence in Mumbai and Pune, Nagpur, Kolhapur and Nasik in Maharashtra as well as cities like Bangalore, Hyderabad, Kochi, Mangalore and Vijayawada in the south. The brand has been into the business for more than 30 years.

The group has a dealer network of 550 and 110,000 retail outlets in India alone with scope for further growth, which the group plans to explore aggressively. Maxwell also exports to Middle East, Africa and some European countries.

Maxwell Industries Ltd. is leading Indian company engaged in manufacturing and marketing of innerwear. We market well-known brands like VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings and all of their sub brands. Maxwell’s brands and their extensions occupy leadership positions with significant market shares in the respective categories.

Maxwell Industries is present throughout the spectrum of innerwear industry, with VIP innerwear in budget and economy segment straddling across all demographic segments. Frenchie is the generic brand in briefs market which owns crown of transformation of traditionally conservative innerwear market. Frenchie X is present in the premium segment for youth where most of the action is seen as lot of international brands are trying to enter.



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